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Past winners

Deliverables

Best corporate website

  • Gold - BG Group and Addison Group
  • Gold - Interserve plc and Purestone
  • Silver - Tesco and Addison Group
  • Bronze - Royal Navy and E3
  • Highly commended - Lloyds Banking Group and DigitasLBi
  • Highly commended - Nutreco and eFocus

Best corporate app

  • Gold - Orange and E3
  • Silver - Turkcell Hesabim
  • Bronze - Brandtone and Beem
  • Highly commended - Arup and Wardour
  • Highly commened - Turkcell Platinum

Best use of mobile and portable devices

  • Silver - Barclays Bank plc
  • Bronze - PayPal and Purestone
  • Bronze - Sony and Isobar
  • Highly commended - Microsoft Xbox and UM London

Best use of digital to aid a CR campaign

  • Gold - Samsung Electronics
  • Silver - Aviva plc

Best digital rebrand

  • Gold - Turkcell and R/GA London
  • Silver - Royal Navy and E3
  • Bronze - Fliks.co.uk and Impero
  • Highly commended - Ooredoo and Havas Media Middle East
  • Highly commended - Tesco and Addison Group

Best use of online video

  • Gold - The King’s Fund
  • Gold - Microsoft and UM London
  • Silver - Sony Mobile and DigitasLBi
  • Bronze - Danone Waters – Volvic and Kameleon Worldwide
  • Highly commended - NATS

Best corporate viral campaign

  • Gold - Beats by Dr. Dre and R/GA London
  • Silver - Xbox (‘Keycode’) and UM London
  • Bronze - Compassion in World Farming and Catsnake Film
  • Highly commended - Historic Scotland and Storm ID

Best digital communication as part of an integrated campaign

  • Gold - Beats By Dr. Dre and R/GA London
  • Silver - Microsoft Office 365 and UM London
  • Bronze - Marie Curie Cancer Care
  • Highly commended - 3M Scotch and Escapade
  • Highly commended - Xbox and UM London

Social Media

Best use of existing social media platforms (small budget)

  • Gold - Philips and Emanate for OneVoiceConnect
  • Silver - Bahamas Tourist Office and Expedia Media Solutions
  • Bronze - DigitasLBi #RaveCave
  • Bronze - Museum of London and Bloom Worldwide
  • Highly commended - IKEA and iProspect
  • Highly commended - University of Cambridge Judge Business School Executive
  • Education and Touchpoint Digital

Best use of existing social media platforms  (medium budget)

  • Gold - Kellogg’s Krave, Carat and Isobar
  • Silver - Twentieth Century Fox Home Entertainment and Way To Blue
  • Bronze - Carlsberg UK and DigitasLBi
  • Highly commended - Nectar and Freestyle Interactive

Best development of proprietary social media platforms

  • Gold - Autism West Midlands

Best development of proprietary social media tools

  • Gold - Commetric

Best community development

  • Gold - Autism West Midlands
  • Silver - element14
  • Bronze - NATS and MSLGROUP
  • Bronze - RenewableUK and Hill+Knowlton
  • Highly commended - Creativepool

Best use of digital to an internal audience

Best intranet 

  • Gold - Healthwatch England
  • Silver - Dana Petroleum and Comprend
  • Bronze - International Personal Finance and Branded3

Best digital employee communication

  • Gold - Tesco and Mandarin Kite
  • Silver - Willis Group and Omobono
  • Bronze - Post Office and GR/DD & AB
  • Bronze - Roche Products Ltd and theblueballroomltd
  • Highly commended - Associated British Foods and MSLGROUP
  • Highly commended - Brandtone and Beem

Best use of digital to an investment audience

Best online annual report

  • Gold - Legal & General and nexxar
  • Silver - Centrica plc and Addison Group
  • Silver - Standard Chartered Bank and MSLGROUP
  • Bronze - Tesco and Addison Group
  • Highly commended - BT and MSLGROUP

Best use of digital to aid media relations

Best online newsroom

  • Gold NVIDIA (NASDAQ OMX)
  • Bronze LinkedIn (NASDAQ OMX)

Best online newsroom

  • Gold - adidas and TheNewsMarket
  • Silver - Centrica plc and Addison Group
  • Highly commended - Panasonic UK and mynewsdesk

Evaluation

Best evaluation strategy

  • Bronze - VimpelCom and Ex Libris MRA

Sector

Best use of digital in the charity, NGO or NFP sector

  • Gold - Marie Curie Cancer Care
  • Silver - Royal Navy and E3
  • Bronze - Team GB and Tamar
  • Bronze - UNICEF UK and IgnitionOne
  • Highly commended - Science Museum and Redweb

Best use of digital in the energy and utilities sector

  • Silver - RenewableUK and Hill+Knowlton
  • Highly commended - Peabody Energy

Best use of digital in the financial services sector

  • Gold - NatWest Intention and SapientNitro
  • Silver - NatWest Auto and SapientNitro
  • Bronze - City Index and Branded3
  • Highly commended - Barclays Bank plc
  • Highly commended - PayPal and Purestone

Best use of digital in the professional services sector

  • Gold - PA Consulting Group and Omobono
  • Silver - Foosle and Hill+Knowlton
  • Bronze - WYG and 9xb

Best use of digital in the technology, media and telecommunications

  • Gold - ITV Studios and Rawnet
  • Gold - Turkcell and R/GA London
  • Silver - Google UK Ltd and R/GA London
  • Bronze - Warner Bros. and TH_NK
  • Highly commended - Xbox (‘Keycode’) and UM London

Best use of digital in the engineering and manufacturing sector

  • Gold - RS Components and Freestyle Interactive
  • Silver - Infineum International Ltd and Bray Leino
  • Highly commended - Arup and Wardour

Best use of digital in the food and beverage sector

  • Gold - Pepsi Max and AMVBBDO
  • Silver - Diageo Baileys and R/GA London
  • Bronze - Kellogg’s Krave, Carat and Isobar
  • Highly commended - Brancott Estate Pioneers and Impero

Best use of digital in the retail sector

  • Gold - IKEA and iProspect
  • Silver - Philips and Emanate for OneVoiceConnect
  • Bronze - Bathstore and 9xb
  • Highly commended - Sainsbury’s and AMVBBDO

Best use of digital in the travel and leisure sector

  • Gold - South African Tourism Board and UM London
  • Silver - Virgin Holidays Cruises and Branded3
  • Bronze - Emirates Airline and Havas Media Middle East
  • Bronze - The R&A and Storm ID
  • Highly commended - NATS and MSLGROUP
  • Highly commended - Tourism Ireland and iProspect

Best use of digital in the healthcare sector

  • Gold - AXA PPP healthcare and BOTTLE
  • Highly commended - skn and Tamar

Best use of digital in the property sector

  • Gold - Interserve plc and Purestone
  • Silver - Express Bi-folding Doors and 9xb
  • Bronze - Willmott Dixon and MadeByPi
  • Highly commended - Lend Lease and Kolab Digital

Best use of digital in the public sector

  • Gold - Royal Navy and E3
  • Bronze - The National Galleries of Scotland and Storm ID
  • Highly commended - The Scottish Government and Storm ID

Digital Agency of the year

  • R/GA London

Digital Campaign of the year

  • Royal Navy and E3