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2010

Deliverables

Best corporate website

  • Gold - Centrica (The Group)
  • Silver - Kingfisher (The Group)
  • Bronze - Asda

Best corporate blog

  • Gold - BDO (Edelman)

Best use of mobile

  • Gold - Autotrader (Sponge)
  • Silver - Central Office of Information and DCSF (20:20)
  • Bronze - RBS Retail (Mediacom)

Best use of digital to aid a CR campaign

  • Gold - Network Rail (Further)
  • Silver - BCS (Glasshouse Partnership)
  • Bronze - SABMiller (The Group)

Best use of digital in a change or brand transformation situation

  • Gold - O3b Network (Merchant)
  • Silver - BCS (Glasshouse Partnership)
  • Bronze - Diageo/Ketel One (Red Letter Design)

Best use of online video

  • Gold - BCS (Glasshouse Partnership)
  • Silver - Home Retail Group (SAS)
  • Bronze - J Sainsbury (SAS)

Best corporate viral campaign

  • Gold - 3M (20:20)
  • Silver - Vodafone (TBG Digital)

Best integration of digital and traditional formats

  • Gold - P&MM Employee Benefits (Summersault)
  • Silver - S&C Johnson (Edelman)
  • Bronze - B Braun Medical (HR Media Ltd)

Best digital corporate advertising campaign

  • Gold - Deutsche Bank (Doremus)

Social Media

Best use of existing social media tools/sites

  • Gold - E.ON (Salterbaxter)
  • Silver - BBC World Service
  • Bronze - Centrica (The Group)

Best development of proprietary social media tools

  • Silver - Edelman

Best community development

  • Gold - TalkTalk (Citigate Dewe Rogerson)
  • Silver - Lloyds TSB Commercial Finance (Freestyle Interative)

Best use of social media in a crisis

  • Gold - Eurostar (We Are Social)

Best use of digital to an internal audience

Best intranet

  • Gold - Webjam
  • Silver - Royal Mail (Reading Room)
  • Bronze - Credit Suisse

Best digital employee communication

  • Gold - DHL (theblueballroom)
  • Silver - Boots UK Ltd (Media Maker)
  • Bronze - BP (World Television)
  • Bronze - T-Mobile (Words & Pictures Ltd)

Best use of digital to an investment audience

Best online annual report

  • Gold - Centrica (The Group)
  • Gold - Prudential (The Group)
  • Silver - WPP (Addison)
  • Bronze - Home Retail Group plc (SAS)
  • Bronze - Legal and General (Nexxar)

Best use of digital to aid media relations

Best online newsroom

  • Gold - SABMiller (The Group)
  • Silver - FirstDirect (Wolfstar)
  • Gold - Visit Britain (Glide Technology)

Best multimedia press release

  • Gold - Sony Ericsson (Wolfstar)
  • Silver - The Coca-Cola Company (World Television)

Evaluation

Best Evaluation process

  • Gold - Commetric

Sector

Best use of digital by an NGO, NFP or charity

  • Gold - The King's Fund
  • Silver - Macmillan Cancer Support
  • Bronze - School Food Trust (Spinnaker)
  • Unite the Union (Redweb)

Best use of digital by sector

  • FT.com
  • Liberal Democrats (Echo Research)
  • Northern Rock plc (Think Ltd)
  • Ocean Sky (Omobono)
  • Syngeta (Echo Research)
  • TalkTalk (Citigate Dewe Rogerson)

Grand Prix

  • Centrica