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Past winners

Deliverables

Best corporate website

  • Gold GlaxoSmithKline (Radley Yeldar)
  • Silver HEINEKEN (Addison Group and eFocus)
  • Silver Rexam PLC (Addison Group)        
  • Bronze Tesco (Addison Group)
  • Highly commended Laing O'Rourke (Radley Yeldar)

Best corporate app

  • Gold Future plc
  • Silver Rexam PLC (Addison Group)

Best use of SEO for corporate communications

  • Gold ADT (Bloom Agency)
  • Highly commended Robert Dyas (Threepipe)

Best use of mobile and portable devices

  • Gold Barclays
  • Gold RBS (SapientNitro)
  • Silver PureGym (Indicia)
  • Bronze British Heart Foundation
  • Highly commended Shell International (Tigerspike)

Best use of digital to aid a CR campaign

  • Gold The IKEA Foundation (Kindred)
  • Silver Aviva (Hill+Knowlton Strategies)
  • Bronze Waitrose (Stepping Stone Media)
  • Highly commended SABMiller plc
  • Highly commended Tesco (Addison Group)

Best use of digital in a change or rebrand situation

  • Gold mfldirect (Yucca)
  • Silver Bwin (AKQA)
  • Bronze Allianz (STEAK)
  • Highly commended Aberdeen Asset Managers Ltd
  • Highly commended The Commercial Bank of Qatar (Industry)

Best use of online video

  • Gold NIVEA (Agency Republic)
  • Silver NSPCC – ChildLine (ShootMedia)
  • Bronze Capita, on behalf of HSE for GasSafe (VINCE Media and The Team Brand Communications Consultants)
  • Highly commended PwC (MerchantCantos)
  • Highly commended Rexona (R/GA London)

Best corporate viral campaign

  • Gold Beats by Dr. Dre (R/GA London)
  • Silver Turkcell (Wanda Digital)

Best digital communication as part of an integrated campaign

  • Gold British Heart Foundation
  • Silver Comms-care (Purestone TFM)
  • Bronze Shop Direct Group (Indicia)
  • Highly commended Accenture (Omobono)

Social Media

Best use of existing social media platforms

  • Gold Nike (AKQA)
  • Silver Debenhams Spring (STEEL London)
  • Bronze Doritos Mariachi (AMVBBDO)
  • Bronze Turkcell (Wanda Digital)
  • Highly commended EY (SAS London)
  • Highly commended Mars Snickers (AMVBBDO)

Best development of proprietary social media tools/platforms

  • Gold Getty Images (R/GA London)
  • Highly commended Competwition (Branded3)

Best community development

  • Gold Nike (AKQA)
  • Silver Digital Unite (Slingshot Sponsorship)
  • Bronze O2 (Hope&Glory)
  • Highly commended Golden Wonder (BOTTLE)

Best use of digital to an internal audience

Best intranet

  • Gold Coca-Cola Enterprises
  • Bronze Forevermark (SmallWorlders)

Best digital employee communication

  • Gold British Airways (Wardour)
  • Silver The IKEA Foundation (Kindred)
  • Bronze Sainsbury’s (ICM Research)
  • Highly commended Orange Global (e3 Media)
  • Highly commended Action for Children

Best use of digital to an investment audience

Best online annual report

  • Gold Rexam PLC (Addison Group)
  • Gold Sainsbury’s (SAS London)
  • Silver Tesco (Addison Group)
  • Bronze Prudential plc (Addison Group)
  • Highly commended BASF SE
  • Highly commended Rio Tinto (Black Sun)

Best use of digital to aid media relations

Best online newsroom

  • Gold NVIDIA (NASDAQ OMX)
  • Bronze LinkedIn (NASDAQ OMX)

Evaluation

Best process to evaluate a digital campaign/digital communications

  • Gold Premier Inn (DigtiasLBi)
  • Silver Coca-Cola Europe (Commetric)
  • Bronze An oil major (Commetric)
  • Highly commended Golden Wonder (BOTTLE)

Sector

Best use of digital by a NGO, NFP or charity

  • Gold Kids Company (AMVBBDO)
  • Gold NSPCC – ChildLine (ShootMedia)
  • Silver The IKEA Foundation (Kindred)
  • Bronze Capita, on behalf of HSE for GasSafe (VINCE Media and The Team Brand Communications Consultants)
  • Highly commended Young Scot (Storm ID)

Best use of digital in the energy and utilities sector

  • Gold  Puma Energy (MerchantCantos)
  • Silver  Shell International (Tigerspike)
  • Bronze EDF Energy (Corporate Edge)

Best use of digital in the financial services sector

  • Gold Barclays
  • Silver Aviva (Hill+Knowlton Strategies)
  • Bronze The Commercial Bank of Qatar (Industry)
  • Highly commended Barclays (Jacaranda)
  • Highly commended borro (Threepipe)

Best use of digital in the professional services sector

  • Gold ESPC (Storm ID)
  • Silver Accenture (Omobono)
  • Bronze Eddisons Chartered Surveyors (9xb)
  • Highly commended Association of Online Publishers (inPress Online)

Best use of digital in the technology, media and telecoms sector

  • Gold O2 (Hope&Glory)
  • Gold Sony Mobile (DigitasLBi)
  • Silver Sony Pro Europe (Faith the Agency)
  • Bronze BT (SAS London)

Best use of digital in the engineering and manufacturing sector

  • Gold Subsea 7 (Black Sun)

Best use of digital in the food and beverages sector

  • Gold Doritos Mariachi (AMVBBDO)
  • Silver Mars Snickers (AMVBDDO)
  • Bronze Meantime Brewing (Hope&Glory)
  • Highly commended Den Gamle Fabrik (Essencius and Unfold by Essencius)
  • Highly commended Lavazza (Focus PR)

Best use of digital in the retail sector

  • Gold Greggs (STEEL London)
  • Silver Shop Direct Group (Indicia)
  • Bronze Debenhams Beauty (STEEL London)
  • Bronze Debenhams Spring (STEEL London)
  • Highly commended Printed.com (Threepipe)

Best use of digital in the travel and leisure sector

  • Gold PureGym (Indicia)
  • Silver TaylorMade adidas (Purestone TFM)
  • Bronze Betfred (IgnitionOne)
  • Bronze Virgin Atlantic Airways (DigitasLBi)
  • Highly commended Cunard (DigitasLBi)

Best use of digital in the healthcare sector

  • Gold NIVEA (Agency Republic)
  • Silver Freederm (Bray Leino)
  • Silver Lundbeck (Ogilvy DigitalHealth and Ogilvy HealthPR)
  • Bronze BMS / AZ (Ogilvy DigitalHealth)
  • Highly commended Tudor Reilly Health

Best use of digital in the property sector

  • Gold Green Park (Further)
  • Silver Shaftesbury (Black Sun)
  • Bronze Amtico International (Freestyle Interactive)
  • Best use of digital in the public sector
  • Gold Corinium Museum (TapMob)

Digital Agency of the year

  • AMVBBDO

Digital Campaign of the year

  • Nike (AKQA)