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Past winners

Deliverables

Best corporate website

  • Reckitt Benckiser (The Workroom) - Gold
  • BBC TV Licensing (TH_NK & Capita) - Silver
  • Centrica plc (The Group) - Bronze
  • British Land (The Group) – Highly commended
  • Tullow Oil (The Group) – Highly commended

Best use of SEO for corporate communications

  • Jumeirah (Bigmouthmedia) - Gold

Best use of mobile and portable devices

  • New Look – Gold
  • Snow+Rock (Sequence) - Silver
  • Harrods Limited (Imano plc) - Bronze
  • Box UK – Highly commended
  • Marks & Spencer (Investis) – Highly commended

Best use of digital to aid a CR campaign

  • Coca-Cola Europe (Paratus Communications) - Gold
  • Balfour Beatty (Radley Yeldar) – Silver
  • Tullow Oil (The Group) - Bronze
  • Prudential plc (Investis) – Highly commended
  • SEB (Hallvarsson & Halvarsson) – Highly commended

Best use of digital in a change or brand transformation situation

  • Wembley (Dare & M&C Saatchi Sports & Entertainment) - Gold
  • RBS History 100 (HeathWallace) - Silver
  • RBS Changing the bank (HeathWallace) - Bronze

Best use of online video

  • Metropolitan Police Service (AMV BBDO) – Gold
  • Corning Incorporated (Doremus) - Silver
  • Coca-Cola Europe (Paratus Communications) - Bronze
  • Nokia (1000heads) – Highly commended
  • Pearson (Radley Yeldar) – Highly commended

Best corporate viral campaign

  • Corning Incorporated (Doremus) - Gold
  • Vodafone (TBG Digital) - Silver
  • Red Sky Vision - Bronze

Social Media

Best use of existing social media platforms/sites

  • Metropolitan Police Service (AMV BBDO) - Gold
  • Nokia (1000heads) - Silver
  • LBi (Billboard Brawling) - Bronze
  • Heineken Poland (TBG Digital) – Highly commended
  • Mini (Renegade Media) – Highly commended

Best development of own social media

  • Footlocker Europe (SapientNitro) - Gold
  • Branded3 - Silver
  • Farming First (Glasshouse Partnership) - Bronze

Best community development

  • Footlocker Europe (SapientNitro) - Gold
  • Hendrick’s (LBi) - Silver
  • New Look - Bronze

Best use of social media in a crisis

  • Gatwick Airport (The Rabbit Agency) - Gold

Best use of digital to an internal audience

Best intranet

  • Heineken (SmallWorlders) - Gold
  • National Grid (LBi) - Silver
  • Interflora (Branded3) - Bronze

Best digital employee communication

  • Telefónica - Gold
  • Arup (Ferrier Pearce) - Silver
  • Deloitte (Radley Yeldar) - Bronze
  • Aviva (Words&Pictures) – Highly commended
  • British Gas (Blackbridge Communications & The DHC Consultancy) – Highly commended

Best use of digital to an investment audience

Best online annual report

  • Centrica plc (The Group) – Gold
  • Legal & General Group plc (nexxar) - Silver
  • Heineken (Addison) - Bronze
  • Logica (SAS) - Bronze
  • Xstrata plc (nexxar) – Highly commended

Best use of digital to aid media relations

Best online newsroom

  • adidas (Synaptic Digital) - Gold
  • Maersk (Synaptic Digital) - Silver
  • University of Cambridge - Bronze

Best multimedia press release

  • PayPal UK & PizzaExpress (Wolfstar Consultancy) - Gold
  • Goodyear Dunlop Europe (Synaptic Digital) - Silver
  • Gardena (Cision & Eklips Digital Advisors) - Bronz

Evaluation

Best evaluation process

  • Cision - Silver
  • Moreover Technologies - Silver

Sector

Best use of digital by sector

Energy

  • Centrica plc (The Group) - Gold

Financial Services

  • Lombard (Purestone) - Gold

Professional Services

  • The Actuarial Profession (Slam Global) - Gold

Media & Telecommunication

  • Intel (Hill & Knowlton) - Gold

Public

  • Metropolitan Police Service (AMV BBDO) - Gold

Retail

  • Tesco (MerchantCantos) - Gold

Travel

  • bmibaby (The Rabbit Agency) - Gold

Utilities

  • E.ON (LBi) - Gold

Best use of digital by a NGO, NFP or charity

  • Samaritans - Gold
  • Action on Hearing Loss (Redweb) - Silver
  • Royal Wedding Charitable Gift Fund (GGMR) – Bronze
  • The Meningitis Trust (Renegade Media) – Highly commended
  • World Vision UK (Box UK) – Highly commended

Digital Agency of the year

  • LBi

Grand Prix for excellence in digital stakeholder communications

  • Metropolitan Police Service (AMV BBDO)