Over the 11 years that the Digital Impact Awards has been running, the team has come across some very valuable tips to bear in mind when writing your entries. If you require additional advice on entering please call Robert on +44 (0)20 3950 5356 or email email@example.com
- Whilst it may sound obvious, too many entries continue to let themselves down through silly errors.
- Check all organisations’ names are spelt correctly- typos will instantly establish the wrong impression.
- Check your links! Submissions have been read by judges with dead links or ones that redirect to something completely unrelated.
- Ensure links/videos have no expiry date and the log-in details have been supplied.
- Make sure you add the video link to your entries. Each year, we have entries that reference a video or include a screenshot but do not include it.
- Do not submit entries with other organisations’ awards logos on them.
- If you are entering one project into multiple categories please tailor your entry to fit each category. Our judging panel will be given a number of categories to review and copy and paste submissions, are not looked upon favourably. Our judges like to read entries that have been tailored to the category definition.
Stick to the objective
- The most successful entries relate their results back to the original objectives.
- Although statistics can be impressive, there is no point trying to force them into the submission if they are not relevant to the brief or category.
- Clear objectives ensure the judges can appropriately assess the results.
Use convincing but informative language
- By utilising the correct language you have the ability to engage, excite and persuade the judges that your work above all other competitors deserves an award. Be original.
- Take the judges on the same journey the project undertook.
- However, avoid using unnecessary jargon to make your entry sound exciting as it can make the project seem vague and unclear
- Please stick rigidly to the word count. This is to ensure you do not 'waffle' and to ensure you succinctly deliver your message. Our judges will have a large number of entries to read and evaluate.
Provide accurate and clear information
- If you’re submitting a long-term project please be clear about which stage of the project you are entering. The project’s strategy or execution has to be developed, launched or carried out between January 2019 and July 2020.
- Ensure all cross-referenced information matches up, as our expert panel of judges will check this. For example, in the past, we have seen examples of the written entry statement is contradicted by the supporting materials supplied.
- It is preferable to provide actual figures rather than percentages, however, should you wish to use percentages please give the judges a starting point and relate the figures to your audience/sector. For example: "In 2019 our Twitter followers rose by 25% compared to 2017 when they only grew by 14%. This is a phenomenal increase for the gas and oil sector.". This will allow the judges to understand and make better sense of your entry.
You may refer to the entry template to help structure your entry.