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Sarah-Jean Ng
University of Cambridge
Sarah-Jean, better known as SJ, is an award-winning promo producer turned social media campaign manager. A creative through and through, she cut her advertising teeth in Singapore on clients like GUESS?, American Express Bank and KFC.
After being the 'before' model in an informational, she blagged her way into producing on-air promos for Disney Channel Asia where she won two international PROMAX awards. When London called, she answered: but first she had to do a little time on a UK shopping channel that shall not be named.
Hard work and wicked skills won her a spot on Virgin Media TV. There she remained for seven years, writing, producing and directing a variety of TV promo things, including a really cool campaign with Rose McGowan. She then got herself a law degree, left TV behind and ended up wrangling information security consultants in the Fens for another 7 years.
Luckily, sense returned via a baby, and she leapt at the chance to get back into creative work, this time on social media at Cambridge Assessment. About a dozen Facebook lives and hundreds of social media posts later, she found herself being offered the chance to manage the channels of one of the top universities in the world. Naturally, she jumped.
Today, she runs social media campaigns and is the campus social media expert, advising on content strategy and creation. She still likes TV a lot, so video features heavily in her MO. She loves lattes and has a tendency to freckle.
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