How to enter

Provide a short summary of 300 words or less that includes the following:

• Entry synopsis – a short summary of the project or campaign
• Category entered and why the work fits into that category
• Industry context - what is the company’s place within the market?
• Budget (optional)

Please remember, if you are entering one project into multiple categories please tailor your entry to fit each category and state why it’s a good fit for each category. 

Write an entry statement of up to 700 words. The statement should cover objective, research and planning, creativity and innovation, strategy and implementation, and results. Below are some points of how to expand on each area:

Objective

• What were the goals/targets?
• What did you want to achieve?
• Why were the objectives necessary?
• What prompted the project/campaign to be carried out?
• What was the brief? (optional)

NB: We advise that the submission includes a guide on the project brief, budget and timeframe to help put the project into context for the judges.

Research and planning

• What research was conducted?
• How did it represent the target audience?
• Did the research expose any problems or additional challenges?
• Were changes needed to meet the objectives?

Creativity and innovation

• How was the project innovative?
• What made the work stand out?
• How did the project/campaign creatively engage with the target audience?
• Were there any creative restrictions? How did you get around them?

Strategy and implementation

• How was the research incorporated into the strategy?
• How did the project reach its target audience?
• How was the strategy implemented?
• Were there any unexpected problems or unforeseen circumstances?

Results

• How did you meet your objectives?
• Were there any unexpected outcomes?
• What was the ROI? (optional)
• Is there any evidence to support the outcomes?
• How was the project received internally?

Please include a selection of supporting materials that strengthen your entry by providing evidence of your achievements. Materials should illustrate your work and aid the narrative of your entry statement. It’s best to include only those materials that are directly relevant to the specific category you are entering into.

• Images illustrating the project or campaign 
• Press coverage (up to five examples)
• Social coverage (up to five examples)
• Videos are permitted as supporting evidence for your entry. If possible, please provide a link to view the video content online (Youtube, Vimeo, embedded on the organisations site). Please note, videos in the excess length of three minutes may not be viewed in their entirety.
• Statistics: any relevant statistics (optional)
• Client feedback
• Testimonials
• Additional information about your entry, organisation, project credits or third party organisations that contributed

*Although including supporting material is not compulsory, if it is included effectively it can make the merits of the entry more immediately apparent to the judging panel.

NB: Videos can be more than three minutes long if submitting for the best use of online video or best corporate viral campaign. We do not accept video files so please provide links and log in details if necessary. Please also ensure that there isn’t an expiration date on the video link.

Please note that the organisers cannot be held liable to changes in entrants’ site architecture or changes that may take place between submission and judging.