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Judges

The Digital Impact Awards will be judged by a panel of expert industry professionals across a range of sectors. Below you find who represented our esteemed panel in 2016.

Sita Aley

Coutts

director, head of employee digital channels 

Sita joined Coutts in January 2012 with a mandate to implement digital technologies to improve ways of working for Coutts staff – this has been achieved by the successful roll out of Coutts Connected using SharePoint 2013 as the underlying platform, alongside a powerful workflow tool. Prior to this Sita spent six years at Barclays Wealth, where she was initially responsible for communications for the UK Private Bank, and subsequently head of digital channels, responsible for both the internal and external sites and social media

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Becky Ashley

Barclays

Becky Ashley

Barclays

head of search & digital acquisition

A global specialist in digital and cross channel optimisation, Becky worked across a range of ad agencies as part of the IPA digital school including VCCP and M&C Saatchi. She applied her unique understanding of digital transformation to the charity space, carving out a marketing strategy for successful national lottery funding. Eventually moving client side to specialise in FTSE 250 trading and digital strategy for emerging markets with Ig.com. Here she led the global optimisation team within earned media, spanning APAC, China, Japan, USA and South Africa. Becky currently heads up a team of search and acquisition specialists for barclays.co.uk and investment banking, delivering digital transformation across channels. A relentless energy for content labs, entity thinking, semantic technology and futurist change remain at the heart of her digital approach. 

Wedge Black

Kilobox Communiqué

Wedge is an independent communications and intranet specialist and founder of the Intranet Now conference, Wedge started out in corporate communications ten years ago, and now helps larger organisations improve their intranets.

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Sophie Brendel

BBC

Sophie Brendel

BBC

head of digital communications 

Sophie leads the BBC’s Digital Communications & PR team, responsible for all external PR and communications for the BBC’s digital, web, technology, R&D and innovations activity, as well as the BBC’s 2015 Make it Digital and BBC micro:bit initiatives. Sophie also heads up the BBC’s corporate web presence – the BBC Media Centre site and previews and promos activity for journalists reviewing BBC content; the About the BBC portal and blog and Inside the BBC website; and the BBC’s corporate social media presences. Sophie joined the BBC in 2009 as Head of Strategic Communications, and was then appointed the BBC’s first Head of Digital Engagement. Prior to joining the BBC, Sophie worked for Thomson Reuters in New York and London, most recently as Global PR Director for News, where she led PR strategy, media handling and issues management for Reuters’ editorial division of 2,500 journalists globally.

Dean Clarke

BAE Systems

head of group digital communications 

Dean heads up digital communications and marketing globally for BAE Systems as well as leading a global brand campaign. His role is to improve the company’s reputation, deliver competitive advantage and drive cost efficiency while doing it.

Francesco Corsi

Amec Foster Wheeler

marketing & communications director

Francesco is Amec Foster Wheeler’s marketing & communications director for the European Environment & Infrastructure business. His role covers internal and external marcomms for this major global engineering and project management service provider. He developed his first digital campaigns back in the late 90s while with the Financial Times, and has since honed these skills in the technical consultancy sector through roles at Entec and Amec Foster Wheeler, and as a Fellow of the Institute of Direct and Digital Marketing

Laura Earle

Dimension Data

global communications manager

Laura Earle is the global communications manager for Dimension Data, a South African technology company who are the Official Technology Partner of the Amuary Sports Organisation – owners of the Tour de France. Prior to Dimension Data, Laura held a number of communication roles at Cisco and successfully established two reverse mentoring programs and Cisco’s Inclusion and Diversity blog. She has also worked in PR supporting EMC, Infosys, and Orange. Laura holds a first-class Master of Business Administration in Communication and Leadership and a Bachelor of Arts degree in American Studies. In 2012, she was recognised as Everywoman in Technology’s Rising Star of the Year.

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John Filson

ITV

John Filson

ITV

digital marketing manager 

John is digital marketing manager at ITV Studios, a global production and distribution business, driving awareness of the ITV brand and programmes around the world. His role involves managing itvstudios.com, overseeing email marketing and executing digital and social plans to promote key titles. John has been heavily involved in many of ITV Studios' digital campaigns, including 'The Secret Life of MIPCOM' project, which was awarded 'Best use of existing social media platforms' and 'Digital Campaign of the Year' at last year's Digital Impact Awards. 

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Adrian Harris

Bupa

Adrian Harris

Bupa

 head of digital communications

Adrian has been head of digital communications at Bupa since February 2015. In this role, he oversees the company's global external and internal digital and social channels, including the recently overhauled Bupa.com. Prior to Bupa, he was head of digital communications at Tesco and led a number of major change projects, including the creation of a dedicated in-house video team and rolling out a social and digital platform for their 320,000 UK store colleagues.

Andy Holford

Hult International Business School

global digital marketing manager

As head of digital marketing for Hult International Business School’s Undergraduate Program, Andy leads the strategy and execution of all online acquisition, together with management of the corporate website and digital campaigns. Prior to this, Andy has worked for an agency (New Brand Vision, now Decibel Digital), a start-up and also spent 4 years at L’Oréal managing Digital & CRM across multiple product portfolios and brands. He will soon embark on a new venture as a Digital Nomad combining freelance Digital Marketing Consultancy with travel around South America.

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Rob Holtom

BT

Rob Holtom

BT

head of digital innovation

Rob is a highly-qualified and experienced marketing, product and business development professional. His focus has been on delivering innovative digital services, across online, interactive TV and mobile.Rob’s career has spanned roles at Dun & Bradstreet (www.dnb.com), BSkyB (www.sky.com) and British Telecom (www.bt.com). At BSkyB, Rob was at the origin of the interactive TV industry, delivering many ‘firsts’ including the first integrated interactive TV viewing upgrade capability for Sky customers. He also oversaw the redevelopment of the end-to-end sales process for Sky online, significantly increasing its ecommerce effectiveness.  While at BT, Rob developed and implemented the strategy for the BT.com portal; scouted for innovative technologies and services during a two-year secondment in Silicon Valley; and most recently has taken a role as Head of Digital Innovation looking at how to accelerate the growth of BT’s digital presences. 

John Horsley

Digital Doughnut

founder

John is the founder of Digital Doughnut and Digital Marketing, LinkedIn’s 5th largest group. He has over 15 years digital marketing industry experience and has seen the industry grow - from the early internet pioneers to today’s bustling marketplace. John is highly influential in the world of marketing and regularly judges both marketing and technology awards. Both the British Interactive Media Association and Drum magazine have ranked John as one of the top 100 people in the UK's digital Industry, while business magazine Fast Company listed John in their top 50 most influential people on the web.

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Ben Jefferies

BP

Ben Jefferies

BP

head of global digital communications 

Ben is currently the head of digital communications globally having worked for BP for 18 years. His career is a tale of two halves. The first began with chemical engineering before progressing to marketing and commercial roles, most recently in the small Group Strategy team reporting to the CEO. The second half commenced in 2013, when his career took a different path in digital communications. He is currently responsible for creating and delivering BP a coherent digital comms strategy covering social media and websites both internally and externally. His teams are responsible for the day to day operations of BP’s social media channels in addition to the development and optimization of BP’s entire digital platform used for all of BP’s, Castrol’s and Aral’s communications, marketing and recruitment websites. Ben is hopeful that his two career directions will converge as BP becomes an agile and social business

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Anna Lankester

BG Group

Anna Lankester

BG Group

digital communications and brand manager

As digital communications and brand manager for BG Group, Anna leads the strategy and execution for the Group’s external digital communications including corporate website and social media. During her time at BG Anna has driven digital transformation, overseeing the build and re-launch of the multi-award winning bg-group.com and establishing a corporate presence across multiple social platforms. Prior to BG Group, Anna worked both in house and agency in a variety of digital and communications roles including at Microsoft and Thames Water.

Andrew Marcus

Museum of London

head of communications

Andrew is head of communications at the Museum of London responsible for the brand¹s PR, marketing, social media and public affairs. He is focused on increasing footfall and awareness through integration. Andrew has previously worked at the Science Museum and Habitat as well as communications agencies Porter Novelli and Bell Pottinger. In 2012 Andrew was voted one of PR Week’s top industry professionals aged under 29

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Holly Marshall

Aldermore

Holly Marshall

Aldermore

Holly is director of corporate affairs at Aldermore Bank, one of the leading UK challenger banks set up in 2009 just as the banking crisis took hold to meet the pressing needs of underserved UK SMEs, homeowners and savers. Holly joined in January 2012 with responsibility for promoting and protecting the Aldermore brand. She leads and directs the Bank’s press office, corporate communications, public affairs, corporate social responsibility and internal communications teams. Holly has played a key role in helping Aldermore successfully achieved a stock market listing in only six years and positioning the Bank as a true champion of small businesses

Nick Scott

Unison

digital manager 

Trade unions have been slow to embrace digital. Nick’s vision is to change this in UNISON – and inspire other unions to do the same. Since joining in 2014 he has kicked off a digital transformation programme, fostering improvements in data, the development of a new digital tools and services infrastructure and the creation of a budding digital leaders group. Before UNISON, Nick worked at the Overseas Development Institute, winning ‘Digital Strategy of the Year’ at the 2012 Digital Communications Awards. He is also a founding member of WonkComms, a community of practice on the future of think tank communications.

John Skinner

Fuller Smith and Turner

head of digital

John Skinner is head of digital at Fuller’s, the London brewer and premium pub company.  Having joined the business in 2011 into a new role, he has been instrumental in bringing this traditional business into the digital age. John's background before Fuller's was delivering digital strategies and solutions to clients such as Sony, Jaguar, and Travelodge within integrated agencies. He's been in the digital industry for over 15 years and specialises in customer experience, user experience, social media, eCRM, eCommerce, integration, and helping businesses use new technology to solve old problems.